Publisher`s description - SmartPath
The SmartPath™ is the answer for creating long-term immersive consumer engagement. The designed into an “arc of engagement” starts with organized content that is contextual and relevant to the viewer’s mindset and situation. Content is divided into 5 short-form videos. The step-by-step format feels like a concierge personally transferring knowledge to the viewer. The first video serves as an introduction to the page, and features a direct connection from the trigger source – a doctor, a pharmacist, a company representative and so on. The rest of the content – usually four videos – is contextual to the subject/situation at hand.
Feature:
SmartPath™ is the answer for creating long-term immersive consumer engagement.
